Why Guests Matter

Guest choices shape how hospitality evolves. When travelers understand how hotels treat people, places, and the planet, they can reward better practices with trust and loyalty.

What CRH Helps Guests See

CRH focuses on surfacing a small number of signals that guests actually care about — not technical sustainability data, but indicators that show up in real experiences.

Examples we can show:

• How a hotel supports its people

• How it shows up in the local community

• How transparently it communicates its choices

Traveling With Responsibility

CRH also shares guidance for guests — what to notice, what to ask, and how to travel in ways that respect people and place.

CRH exists to make responsible hospitality clearer for guests — one hotel, one place, and one decision at a time.